Under Brandt's leadership and Joseph Reiser's from 1955, the SSIH Group continued to grow and multiply, absorbing or creating some fifty companies, including Lanco and Lemania, manufacturer of the most famous Omega chronograph movements. The economic difficulties brought on by the First World War would lead him to work actively from 1925 toward the union of Omega and Tissot, then to their merger in 1930 into the group SSIH, Geneva. His influence would be felt over the next half-century. Paul-Emile was the great architect and builder of Omega. Louis-Paul and César Brandt both died in 1903, leaving one of Switzerland's largest watch companies - with 240,000 watches produced annually and employing 800 people - in the hands of four young people, the oldest of whom, Paul-Emile Brandt, was not yet 24. By 1903 the success of the Omega brand led the La Generale Watch Co to spin off the Omega brand as its own company, and the Omega Watch Co was officially founded in 1903. Watches developed with these techniques were marketed under the Omega brand of La Generale Watch Co.
In 1894, his two sons Louis-Paul and César developed a revolutionary in-house manufacturing and total production control system that allowed component parts to be interchangeable. He sold his watches from Italy to Scandinavia by way of England, his chief market. The forerunner of Omega, La Generale Watch Co., was founded at La Chaux-de-Fonds, Switzerland in 1848 by Louis Brandt, who assembled key-wound precision pocket watches from parts supplied by local craftsmen. The workbench of Louis Brandt with a photograph of the founder Omega is currently the timekeeper of the America's Cup yacht race and a main partner of the 2022 Winter Olympics. In addition, Omega has been the official timekeeper of the Olympic Games since 1932. Omega watches were the choice of NASA in 1969 for the Apollo 11 mission. īritain's Royal Flying Corps used Omega watches in 1917 for its combat units, as did the U.S. Omega opened its museum to the public in Biel/Bienne in January 1984. In 1984, the company officially changed its name to Omega SA, which is currently a subsidiary of the Swiss Swatch Group. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co.
Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formally operated as La Generale Watch Co. Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland.
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